Zev Mo Tech Blog

Google [HTC] Nexus One ads taking on Apple strategy

Posted on 08. Feb, 2010 by zevmo in Engineering, HTC, Hardware, Mobile, Videos

Using advertising techniques reminiscent of post-release Apple products, Google crafted a set of YouTube videos touting the Nexus One Mobile smart phone.  These videos are exceptionally well done, and are quite convincing.

After a week engagement with an HTC  myTouch (Android OS 1.6), I would have been a little hesitant to even try another Android phone.  BUT, this video really makes me want to try 2.1 on the latest HTC platform.  Call me a sucker for a good engineering pep-talk, but this was a great move on Google’s part.

I’ll speak more about my overall impressions of Android in my upcoming post this week, but suffice it to say, this makes me think twice about the project path that Google has for the future of their mobile OS.  Hopefully my earlier negative assumptions were incorrect, and were simply growing pains for this maturing platform.  There is one really easy way to make this whole Mobile OS manageable.  Check back this week to see our recommendation for Google.

Some helpful info on the Google Nexus One: Spec Sheet | 3D Tour | Try some Apps | Support

Take a look at the videos and let me know what you think:

Nexus One: The Story – Episode 1: Concept & Design

Nexus One: The Story – Episode 2: Display & 3D Framework

Nexus One: The Story – Episode 3: Testing

Nexus One: The Story – Episode 4: Manufacturing

Tags: ads, advertising techniques, Ai, Android, Apple, apple products, Apps, Design, easy, Engineering, Engineering, Google, Hardware, HTC, HTC, IE, impressions, LAN, Manufacturing, Mobile, Mobile, mobile os, myTouch, nexus, Nexus One, OS, phone, post, Pre, smart phone, Testing, UI, Videos, Videos, Watch, youtube

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Tags: ads, advertising techniques, Ai, Android, Apple, apple products, Apps, Design, easy, Engineering, Google, HTC, IE, impressions, LAN, Manufacturing, Mobile, mobile os, myTouch, nexus, Nexus One, OS, phone, post, Pre, smart phone, Testing, UI, Videos, Watch, youtube